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Keywords: Purchasing groups
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2003) 17 (6): 609–620.
Published: 01 November 2003
... a nine‐point scale based on even physical distance intervals (see Newberry, 1997, for survey and questionnaire details). © MCB UP Limited 2003 Services marketing Purchasing groups Forecasting Restaurants Case studies Service mix Services managers are acutely aware...
