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Keywords: Purchasing groups
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2003) 17 (6): 609–620.
Published: 01 November 2003
... behavior include those for non‐durable goods and services as well as for purchases that are not specifically planned at the time of intentions measurement (e.g. restaurant choice). © MCB UP Limited 2003 Services marketing Purchasing groups Forecasting Restaurants Case studies...
