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Keywords: Qualitative analysis
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2025) 39 (3): 165–179.
Published: 04 February 2025
...-use rights only Mental health treatment journey Stigmatized consumers Qualitative analysis Scott, grappling with depression and dissatisfied with the minimal information from his doctor, began documenting his Prozac journey on YouTube. Frustrated by unanswered questions about side...
Includes: Supplementary data
