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Keywords: Qualitative market research
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2015) 29 (3): 200–210.
Published: 11 May 2015
... Publishing Limited 2015 Satisfaction Relationship marketing Trust Value Commitment Qualitative market research Services are increasingly becoming a way in which firms not only distinguish themselves but also define themselves, as even manufacturing firms recognize that they are being...
