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Keywords: Radical service innovation
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Journal Articles
Journal of Services Marketing (2015) 29 (2): 112–123.
Published: 13 April 2015
... in the category (Chandy and Tellis, 2000). Examples of radical service innovations are streaming movie content as a replacement for renting DVDs, use of telematics to monitor driving behavior and reduce auto insurance premiums and scanning checks for immediate deposit via smartphones. Although the uncertainty...

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