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Keywords: Radio
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (1997) 11 (2): 118–127.
Published: 01 April 1997
...Joseph P. Vaccaro; W.W. Kassaye Provides an examination of the importance of barter in the radio industry based on a systematic random sample of 195 radio stations within the continental USA. Describes how data were collected to assess the prevalence of barter in the industry. Analyzes...
