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Keywords: Reason-based trust
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2025) 39 (2): 112–137.
Published: 20 January 2025
.... A follow-up qualitative study consisting of 15 in-depth structured interviews helped validate the results of the quantitative research. Findings Results of the conducted survey revealed that a sense of community, reason-based trust and enjoyment positively impact consumers’ attitudes toward CC services...
