Keywords: Regression analysis
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Journal Articles
Journal of Services Marketing (2009) 23 (2): 114–123.
Published: 24 April 2009
.../methodology/approach A sample of 869 consumers is drawn from four different service providers, scale measures are validated via confirmatory factor analysis and a conceptual model is tested using non‐monotonic moderated regression analysis. Findings Higher levels of involvement lead to greater levels...

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