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Keywords: Relationship orientations
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing 1–22.
Published: 25 May 2026
...Gaurangi Laud; Wei Wei Cheryl Leo; Chatura Ranaweera; Sanjit Kumar Roy Purpose This study aims to propose a unique set of nine relationship orientations for human–robot value co-creation to enable effective coworking between humans and robots in service systems. Design/methodology/approach...
