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Keywords: Reservation computer systems
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2011) 25 (2): 134–148.
Published: 26 April 2011
... and realize the greatest return on investment. Originality/value The paper investigates heuristics of hotel web sites. Findings identified areas for improvement by practitioners as well as areas for future research. © Emerald Group Publishing Limited 2011 Web sites Hotels Reservation computer...
