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Journal Articles
Journal Articles
Journal of Services Marketing (2022) 36 (7): 991–1005.
Published: 01 August 2022
.... Sylvia C. Ng can be contacted at: sylvia.ng@asb.edu.my 01 10 2021 18 02 2022 31 05 2022 04 07 2022 04 07 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Vulnerabilities Refugees Service design Resources...
Journal Articles
Journal of Services Marketing (2021) 35 (3): 381–397.
Published: 16 November 2020
...Tram-Anh Ngoc Pham; Jillian Carol Sweeney; Geoffrey Norma Soutar This study lends support to a holistic approach to health service that requires the mobilization of networks of resources to encourage customers’ engagement in a broad range of activities. Understanding the resources...
Journal Articles
Journal Articles
Journal of Services Marketing (2007) 21 (6): 391–397.
Published: 18 September 2007
... firms. The proposed framework (see Figure 1) is intended to be suggestive and can be further modified and empirically tested. As can be seen from Figure 1 , the key elements of the model of internationalization of services firms are: firm level resources (e.g. market orientation, entrepreneurial...
Journal Articles
Journal of Services Marketing (2002) 16 (2): 113–124.
Published: 01 April 2002
... of this study have important theoretical, marketing, and managerial implications that are presented and discussed. Superior skills and resources Performance is a function of competitive advantage achieved by turning a source advantage resulting from superior skills and resources into a competitive...

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