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1-6 of 6
Keywords: Resources
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2024) 38 (2): 172–189.
Published: 14 December 2023
...Rebekah Russell-Bennett; Michael Jay Polonsky; Raymond P. Fisk Purpose The purpose of this paper is to propose a new service framework for managing nature and physical resources that balances the needs of people and planet. Design/methodology/approach The process used in this paper was a rapid...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2022) 36 (7): 991–1005.
Published: 01 August 2022
... as occurring at the onset of customer journeys (Boenigk et al., 2021b), we argue that it may also happen episodically during the service delivery process of a service exchange that a customer is eligible for. Given that resources can be integrated, used and shared by actors (or individuals...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2021) 35 (3): 381–397.
Published: 16 November 2020
...Tram-Anh Ngoc Pham; Jillian Carol Sweeney; Geoffrey Norma Soutar This study lends support to a holistic approach to health service that requires the mobilization of networks of resources to encourage customers’ engagement in a broad range of activities. Understanding the resources...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2016) 30 (2): 152–164.
Published: 11 April 2016
...Loïc Plé Loïc Plé can be contacted at: l.ple@ieseg.fr 02 02 2015 16 05 2015 18 09 2015 28 09 2015 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Noting that resource integration is a pivotal...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2007) 21 (6): 391–397.
Published: 18 September 2007
... firms. The proposed framework (see Figure 1) is intended to be suggestive and can be further modified and empirically tested. As can be seen from Figure 1 , the key elements of the model of internationalization of services firms are: firm level resources (e.g. market orientation, entrepreneurial...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2002) 16 (2): 113–124.
Published: 01 April 2002
... of this study have important theoretical, marketing, and managerial implications that are presented and discussed. Superior skills and resources Performance is a function of competitive advantage achieved by turning a source advantage resulting from superior skills and resources into a competitive...
