...). Consequently, the number of participants in the retail-banking sector has risen, resulting in the commoditization of basic banking products, such as deposits, mortgages and credit extensions. This has also caused a decrease in profit margins and the blurring of distinctions between banks, insurers...

... for services marketing scholars and practitioners, but there are limitations because not all types of financial institutions are evaluated. Practical implications – The practical implications of this work are profound given that transnational operations of most retail banks. Understanding trust...

...Goitom Tesfom; Nancy J. Birch Purpose The purpose of this paper is to examine whether switching barriers in the retail banking industry affect different age groups differently. Design/methodology/approach Questionnaires were administered to 188 bank customers of different age groups, measuring...