...Lars Meyer-Waarden Purpose – The purpose of this research is to contribute to a better theoretical and empirical knowledge about the way frequent flyer programmes influence customer behaviour. It aims to describe the relationships between purchase orientations and personalized rewards...

... of the study are offered. © MCB UP Limited 1999 Ethics Financial services Rewards Sales management Salesforce Services marketing Because of the enormous contributions of salespeople with respect to the success (or failure) of their firms, there has been a great deal of interest...