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Journal of Services Marketing Cover Image
Covers services-related issues of interest to marketing scholars and relevant to marketing professionals across a broad range of service industries.
Journal Articles
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A puzzle model links stakeholder phygital well-being with social determination theory and sense of coherence theory through 6 well-being components.
Published: 08 September 2026
Figure 1 Stakeholder phygital well-being Source: Authors’ own work A puzzle model links stakeholder phygital well-being with social determination theory and sense of coherence theory through 6 well-being components. A central puzzle piece is labelled stakeholder phygital well-being and cont... More about this image found in Stakeholder phygital well-being Source: Authors’ own work A puzzle mo...
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A circular model places phygital well-being at the center, surrounded by 8 dimensions paired with contrasting well-being conditions.
Published: 08 September 2026
Figure 2 Phygital well-being tensions model Source: Authors’ own work A circular model places phygital well-being at the center, surrounded by 8 dimensions paired with contrasting well-being conditions. Phygital well-being is positioned at the centre of a circular model. Eight surrounding s... More about this image found in Phygital well-being tensions model Source: Authors’ own work A circul...
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Four examples compare flourishing and withering aspects of phygital services involving airport food ordering, Disney Magic Bands, FaceTime and online weight-loss clinics.
Published: 08 September 2026
Figure 3 Cases of phygital well-being tensions Note(s): Each individual will have a unique experience depending upon the context, circumstance and individual differences. Not all stakeholders (e.g. customers, service employees) will experience a phygital well-being dimension in the same way S... More about this image found in Cases of phygital well-being tensions Note(s): Each individual will have...
Journal Articles
Journal Articles
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A multilevel conceptual framework links salesperson goal orientations and firm contexts with customer service quality.
Published: 03 September 2026
Figure 1 Conceptual model of goal orientations, service quality and contextual moderators A multilevel conceptual framework links salesperson goal orientations and firm contexts with customer service quality. The framework spans 3 levels, firms, salespeople and customers. Level 3 includes indu... More about this image found in Conceptual model of goal orientations, service quality and contextual moder...
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Six line graphs compare service and goods effects of P P G O, P A G O and L G O on technical and functional service quality.
Published: 03 September 2026
Figure 2 Interaction effects of goal orientations and industry context on technical and functional service quality Note(s): (a) Performance-prove goal orientation; (b) Performance-avoid goal orientation; (c) Learning goal orientation Six line graphs compare service and goods effects of P P G... More about this image found in Interaction effects of goal orientations and industry context on technical ...
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Six line graphs compare B 2 C and B 2 B effects of P P G O, P A G O and L G O on technical and functional service quality.
Published: 03 September 2026
Figure 3 Interaction effects of goal orientations and sales environment on technical and functional service quality Note(s): (a) Performance-prove goal orientation; (b) Performance-avoid goal orientation; (c) Learning goal orientation Six line graphs compare B 2 C and B 2 B effects of P P G ... More about this image found in Interaction effects of goal orientations and sales environment on technical...
Journal Articles
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A two-layer framework links enabling conditions to participation in the Mall Eucharist and contrasting outcomes based on participation.
Published: 28 August 2026
Figure 1 Servicescape sacralization framework Source: Authors’ own work A two-layer framework links enabling conditions to participation in the Mall Eucharist and contrasting outcomes based on participation. The framework has Layer 1, Enabling conditions, and Layer 2, Participation-continge... More about this image found in Servicescape sacralization framework Source: Authors’ own work A two-...
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A Conceptual model links D H A fidelity to P A E V and trust in the service provider, with failure severity affecting the first link.
Published: 28 August 2026
Figure 1 Conceptual framework Source: Authors’ own work A Conceptual model links D H A fidelity to P A E V and trust in the service provider, with failure severity affecting the first link. The conceptual model contains four constructs, D H A Fidelity, P A E V, Trust in Service Provider and... More about this image found in Conceptual framework Source: Authors’ own work A Conceptual model lin...
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A Video call screen shows a man facing the camera, with 8 minutes 51 seconds remaining and call controls displayed.
Published: 28 August 2026
Figure 2 High fidelity digital human avatar Source: Authors’ own work A Video call screen shows a man facing the camera, with 8 minutes 51 seconds remaining and call controls displayed. The video call screen shows a man facing the camera. Text at the upper left reads Time remaining 08:51. A... More about this image found in High fidelity digital human avatar Source: Authors’ own work A Video ...
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An Educational robot interface shows a daily Module 2 goal, mastery meter, subject controls and command console.
Published: 28 August 2026
Figure 3 Low fidelity chatbot Source: Authors’ own work An Educational robot interface shows a daily Module 2 goal, mastery meter, subject controls and command console. The robot-shaped educational interface has sections titled The Head, The Core and Command Console. The Head displays the t... More about this image found in Low fidelity chatbot Source: Authors’ own work An Educational robot i...
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A bar graph shows trust decreases after failure and increases after success for high-fidelity D H A and low fidelity chatbot.
Published: 28 August 2026
Figure 4 Effect of agent fidelity and service outcome on change in trust Source: Authors’ own work A bar graph shows trust decreases after failure and increases after success for high-fidelity D H A and low fidelity chatbot. The bar graph plots Change in Trust, delta equals T 2 minus T 1, o... More about this image found in Effect of agent fidelity and service outcome on change in trust Source: ...
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A Line graph shows trust declines from minor to severe failure, with a larger decrease for high-fidelity D H A.
Published: 28 August 2026
Figure 5 Interaction of fidelity and severity on trust change Source: Authors’ own work A Line graph shows trust declines from minor to severe failure, with a larger decrease for high-fidelity D H A. The line graph plots Change in Trust, Post minus Pre, on the vertical axis against Failure ... More about this image found in Interaction of fidelity and severity on trust change Source: Authors’ ow...
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A line graph shows perceived expectation violation rises from minor to severe failure, more sharply for high-fidelity D H A.
Published: 28 August 2026
Figure 6 Interaction of fidelity and severity on PPEV Source: Authors’ own work A line graph shows perceived expectation violation rises from minor to severe failure, more sharply for high-fidelity D H A. The line graph plots Perceived Expectation Violation, P P E V, on the vertical axis ... More about this image found in Interaction of fidelity and severity on PPEV Source: Authors’ own work...
Journal Articles
Journal Articles

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