... perceptions. To seek solutions, we turned to the service quality literature. Retailing Value Salesforce Sales methods Perceptions Consumer behaviour Extant research suggests that salespeople can have a significant impact on the consumer’s outcome perceptions and purchase intention...

...), "The Promotion and Selling of Services", Business, Vol. 33 No. 3, July-September, pp. 14-20. Francis A. Buttle is Senior Fellow in Services Marketing at Manchester Business School, Manchester, UK. 48 © MCB UP Limited 1993 Marketing mix Models Sales methods Selling Service ...

... and particularly metaphor is vital for successful marketing and sales performance. Outlines a ten‐point strategy for developing metaphor skills in order to improve marketing messages and sales effectiveness. © MCB UP Limited 1990 Advertising Language Metaphors Sales methods This article...