Keywords: Sales performance
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Journal Articles
Journal of Services Marketing (2005) 19 (1): 39–46.
Published: 01 January 2005
...Ahmet H. Kirca Purpose To investigate the impact of current mode of operation on service firms’ sales performance in international markets, and to examine the role of managerial control as a mediator of the mode of operation‐sales performance relationship. Design/methodology/approach...

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