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Keywords: Sales promotion
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (1999) 13 (2): 100–112.
Published: 01 April 1999
.../agency relationships are presented. © MCB UP Limited 1999 Advertising Channel relationships Health care Hospitals Sales promotion Services marketing Spiraling costs of hospital services in the USA over the past two decades have forced health care providers to exert considerable...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (1998) 12 (3): 209–222.
Published: 01 June 1998
...Kirk L. Wakefield; Victoria D. Bush Previous sales promotion research has focused primarily upon groceries and packaged goods. This research examines what motivates consumers to respond to sales promotions for leisure services. Leisure services may offer price deals, but also frequently offer non...
