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Keywords: Satisfaction with online service quality
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2014) 28 (4): 292–299.
Published: 08 July 2014
... – The findings show a significant, direct and negative relationship between the relative usage level of online banking services and bank loyalty. However, a positive relationship was found to exist between bank loyalty and customer satisfaction with online service quality. An indirect positive relationship...
