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Keywords: Scale development and validation
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Journal Articles
Journal of Services Marketing (2022) 36 (7): 977–990.
Published: 21 July 2022
... Transformative service research (TSR) Well-being Disability Tourists Tourism and hospitality industry Service marketing Scale development and validation Since the TSR domain emphasized the significance of service design in achieving well-being outcomes (Rahman, 2020), Fisk et al. (2018...

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