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Keywords: Scandinavia
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Journal Articles
Determinants of core value behavior in service brands
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2011) 25 (1): 68–76.
Published: 22 February 2011
... and regulatory focus theory. Helge Thorbjørnsen can be contacted at: helge.thorbjornsen@nhh.no © Emerald Group Publishing Limited 2011 Employees behaviour Brands Banking Job satisfaction Scandinavia Self‐determination theory (Deci and Ryan, 1985 ; Ryan and Deci, 2000) makes...
