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Keywords: Self‐identity
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2012) 26 (5): 310–321.
Published: 27 July 2012
... relationship exists between a customer's ISC and his or her purchase of the organization's logo/branded merchandise. Customer voluntary performance Organizational identification Logo merchandise Commercial friendships Brand community Self‐identity Pooled affiliations Customers Logos Brands...
