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Keywords: Self esteem
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2007) 21 (4): 263–269.
Published: 10 July 2007
...Beth G. Chung‐Herrera Purpose This paper aims to explore the basic psychological needs that customers have in four different service industries. Design/methodology/approach Through the use of two focus groups, four customer needs emerged. These four psychological needs (security, self‐esteem...
