... ethical attitude; selling pressure is unrelated to ethical attitude; competitive intensity is positively related to salesperson ethical attitude; competitive intensity is unrelated to misselling; and misselling is inversely related to salesperson ethical attitude, positively associated with product...

...Francis A. Buttle Presents a services selling model which acknowledges the unique difficulties faced by service sector salespeople. Identifies two classes of activities as having significant input to the success of service salespeople. Remedies some deficiencies of an earlier model and provides...