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Keywords: Sensemaking
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2022) 36 (4): 550–562.
Published: 28 February 2022
... The Covid-19 pandemic is different from prior disruptive experiences in that it was a sudden shock to business and was collectively experienced by firms, workers and consumers across the globe. This research provides a view of decision-makers’ sensemaking and anticipated changes impacting the future retail...
