..., tactile and olfactory stimuli can lead to valuable retail outcomes such as increased dwell time, positive retail brand and product perceptions, and ultimately purchase. Sensory marketing taken from a physical retail perspective still dominates the literature (e.g. Lindblom, 2023) although Biswas (2019...

... as being consistent across a number of extensions (King and He, 2006) and, as such, provide the foundational understanding required for the current study. Interactivity Sensory marketing Haptic touch Retail technology Customer-perceived value For consumers, touch is a sensation that shapes...