... the underlying mechanism explaining this effect, we confirm that curiosity following the tour usage will stimulate the intention to visit the real museum. Virtual tour Authentic experience Visual appeal Narrative quality Curiosity Atmospherics Virtual reality Service communication A virtual tour...

...Michael Jay Polonsky; Ahmed Ferdous; Nichola Robertson; Sandra Jones; Andre Renzaho; Joanne Telenta Purpose This study aims to test the efficacy of the awareness of a transformative health service communication intervention targeted to African refugees in Australia, designed to increase...