Keywords: Service contexts
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Journal Articles
Journal of Services Marketing (2024) 38 (4): 392–396.
Published: 12 January 2024
... © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Motivating resilience Reducing turnover Frontline employee adversity Customer-facing sales roles Service contexts I was delighted to learn that an entire special issue of this journal...
Journal Articles
Journal of Services Marketing (2004) 18 (1): 91–92.
Published: 01 January 2004
... managerial issues, which are thought provoking and challenging. The main contribution of Gilmore’s Services Marketing and Management is the unique analysis of several different service contexts, including financial services, tourism, charities and museums. Practical applications draw from public...

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