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Keywords: Service design and delivery
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2024) 38 (6): 761–775.
Published: 24 May 2024
... evaluated the effectiveness of sports team metaphors in improving SDM and facilitating health-care value cocreation. Results provide insight into how to enhance service design and delivery for men facing medical decisions. John M. Friend can be contacted at: jfriend@hawaii.edu 07 11 2023 18...
