Keywords: Service improvements
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Journal Articles
Journal of Services Marketing (2018) 32 (7): 820–834.
Published: 06 November 2018
.... Service improvements Incremental innovations Improvement gap analysis Penalty–reward-contrast analysis Figure 2 Sample questions for IGA First, we recode the answers according to a scale from –5 (highly dissatisfied) to +5 (highly satisfied). Then, for each attribute we calculate...
Journal Articles
Journal of Services Marketing (2005) 19 (5): 309–320.
Published: 01 August 2005
... intervention strategies. Service industries Service failures Service improvements Performance management An executive summary for managers and executive readers can be found at the end of this issue. The notion of “crisis” [1] has attracted considerable attention across a diverse range...
Journal Articles
Journal Articles
Journal Articles
Journal of Services Marketing (2005) 19 (5): 346–350.
Published: 01 August 2005
... The article takes a fresh look at the issues, highlights their particular relevance in the service sector, and includes the perspectives of numerous well‐known business leaders from around the world. © Emerald Group Publishing Limited 2005 Disasters Service improvements Leadership Contingency...

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