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Keywords: Service interactions
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Journal Articles
Journal of Services Marketing (2026) 40 (3): 285–302.
Published: 01 January 2026
... 14 10 2025 Consumer vulnerability Experienced vulnerability Observed vulnerability Unobserved vulnerability Service interactions Platform governance Digital platforms Service ecosystems Service-dominant logic © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited...
Journal Articles
Journal of Services Marketing (2022) 36 (7): 952–963.
Published: 29 June 2022
...Ameer Ali; Maya Khemlani David; Abdul Razaque Channa Purpose This research aims to explore how racist language in service interactions in the health and education sectors affects service consumers belonging to the Sheedi community in Pakistan’s Sindh province. This research questions the use...
Journal Articles
Journal of Services Marketing (2015) 29 (4): 245–254.
Published: 13 July 2015
... in how individuals anticipate the transition into a new social role and the adaptation strategies they adopt (Hopkins et al., 2006). Successful aging Well-being Aging consumer Life course paradigm Service interactions Population aging is a worldwide demographic phenomenon...

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