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Keywords: Service model
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2017) 31 (4-5): 313–325.
Published: 10 July 2017
...Alexandra K. Abney; Allyn White; Kevin J. Shanahan; William B. Locander Purpose This research investigates new innovative service models that provide opportunities for hearing and deaf individuals to switch roles within a co-created service encounter to allow for an enhanced perspective-taking...
