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Keywords: Service organizations
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2024) 38 (4): 404–425.
Published: 14 March 2024
...Arjun J Nair; Sridhar Manohar; Amit Mittal Purpose Amidst unpredictable and turbulent periods, such as the COVID-19 pandemic, service organization’s responses are required to be innovative, adaptable and resilient. The purpose of this study is to explore the utilization of both reconfiguration...
Includes: Supplementary data
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2019) 33 (7): 771–782.
Published: 01 November 2019
...Allam K. Abu Farha; Paul Sergius Koku; Sam O. Al-Kwifi; Zafar U. Ahmed Relationship marketing Marketing practices Globalization Service organizations Transactional marketing Service marketing practices Relationship marketing Survey data were collected in both countries using...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2015) 29 (3): 163–172.
Published: 11 May 2015
...Marietjie Wepener; Christo Boshoff Purpose – The purpose of this study is to develop a valid and reliable instrument to measure the corporate reputation of large service organizations. The validity of a discipline’s constructs is a prerequisite for effective theory development and testing...
