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Keywords: Service product
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2021) 35 (3): 265–270.
Published: 22 December 2020
...Jochen Wirtz Jochen Wirtz can be contacted at: bizwirtz@nus.edu.sg 09 03 2020 20 04 2020 17 07 2020 17 08 2020 This paper aims to emphasize a research priority on the understanding of service products and how services can be productized. Furthermore, it provides...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2014) 28 (4): 331–341.
Published: 08 July 2014
...Xiaohui Shi; Pattarin Chumnumpan; Kiran Fernandes Purpose – This paper aims to develop a diffusion model that can be used to understand and forecast the market growth of service products in a competitive environment. Despite the fast growth of the service sector, the existing literature has...
