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Keywords: Service product
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Journal Articles
Viewpoint: Service products, development of service knowledge and our community’s target audience
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2021) 35 (3): 265–270.
Published: 22 December 2020
..., productization of service translates an abstract service and its creation into concrete products and controllable processes (Jaakkola, 2011). Unlike many service researchers who seems to view service products at a higher, often firm level (Gronroos, 2020), I view service products much more akin to how goods...
Journal Articles
A diffusion model for service products
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2014) 28 (4): 331–341.
Published: 08 July 2014
...Xiaohui Shi; Pattarin Chumnumpan; Kiran Fernandes Purpose – This paper aims to develop a diffusion model that can be used to understand and forecast the market growth of service products in a competitive environment. Despite the fast growth of the service sector, the existing literature has...
