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Keywords: Service research theme 2
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2025) 39 (6): 645–658.
Published: 15 April 2025
.... Value co-creation Service inclusion Vulnerability Motivation Opportunity Ability Belonginess Service captivity Secondary education Quality education (SDG4) Service research theme 2 Since inception, transformative service research (TSR) has focused on improving the wellbeing...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2024) 38 (2): 164–171.
Published: 11 December 2023
...Maria M. Raciti; Linda Alkire; Amanda Beatson Purpose This paper is part of the Special Issue series Improving Life on Planet Earth – A Call to Action for Service Research to Achieve the Sustainable Development Goals (SDG). This paper aims to provide the groundwork for Service Research Theme 2...
Includes: Supplementary data
