Keywords: Service robots
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Journal Articles
Journal Articles
Journal Articles
Journal of Services Marketing (2026) 40 (5): 659–677.
Published: 09 January 2026
...Taeshik Gong; Yu-Shan (Sandy) Huang Purpose This study aims to investigate when, how and why interactions with service robots may lead to psychological strain and customer value co-destruction behavior ( CVCDB ). While existing research largely emphasizes the functional benefits of service...
Journal Articles
Journal Articles
Journal of Services Marketing (2023) 37 (3): 261–275.
Published: 17 March 2022
...Gaia Rancati; Isabella Maggioni In retail, the application of service robots is rapidly spreading across several store types. Walmart was one of the pioneers in the area, introducing robot assistants in their stores in 2019 (Forbes, 2019). In particular, humanoid and non-humanoid robots...

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