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Keywords: Service skills
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2013) 27 (1): 25–39.
Published: 22 February 2013
... service skill areas. Design/methodology/approach – The whole research involved a triangulation process, which involved in-depth interviews, pilot test, and survey interviews, to collect both qualitative and quantitative information to validate the measurement scales and test the hypotheses...
