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Keywords: Services advertising
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2014) 28 (7): 566–579.
Published: 07 October 2014
... of Web services advertising in maintaining a comprehensive understanding of contemporary use of visual tangibles cues. It could benefit global services advertisers with both practical and theoretical implications, for no systematic studies have ever touched the visualization strategies on the Web. ©...
