Keywords: Services firms
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Journal Articles
Journal of Services Marketing (2014) 28 (7): 558–565.
Published: 07 October 2014
...Ana B. Casado-Díaz; Juan L. Nicolau-Gonzálbez; Felipe Ruiz-Moreno; Ricardo Sellers-Rubio Purpose – The purpose of this study is to attempt to explain why the impact of Corporate Social Responsibility (CSR) initiatives may be different and/or more important in service firms compared...

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