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Keywords: Serving humanity
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Journal Articles
Commentary – The ServCollab Perspective on Elevating Human Experience
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2022) 36 (7): 873–876.
Published: 14 July 2022
... approach to building a serving humanity logic and growing service research capacity to work on the hardest service systems problems humanity faces. Findings ServCollab’s ongoing efforts to Elevate the Human Experience are described. First, ServCollab seeks to develop a serving humanity logic. Second...
