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Keywords: Servitisation
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2015) 29 (5): 367–379.
Published: 10 August 2015
... et al., 2009). © Emerald Group Publishing Limited 2015 Servitisation Business-to-business Domino effect Service failure Despite the recognition of the importance of service in business-to-business markets (Szmigin, 1993 ; Parasuraman, 1998 ; Wiersema, 2013...
