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Keywords: Servuction
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2024) 38 (1): 71–86.
Published: 02 November 2023
...Olivier Furrer; Mikèle Landry; Chloé Baillod Purpose This study aims to develop a comprehensive, theoretically grounded framework of customer-to-customer interaction (CCI) management, by revisiting three older services marketing models: the servuction model, the services marketing triangle...
Includes: Supplementary data
