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Keywords: Sheedi
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2022) 36 (7): 952–963.
Published: 29 June 2022
...Ameer Ali; Maya Khemlani David; Abdul Razaque Channa Purpose This research aims to explore how racist language in service interactions in the health and education sectors affects service consumers belonging to the Sheedi community in Pakistan’s Sindh province. This research questions the use...
