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Keywords: Shopping frequency
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2020) 34 (2): 177–191.
Published: 17 January 2020
.... Practical implications Mall managers should try to reduce stress in the management of their customers’ experience. Moreover, they should increase the shopping frequency of their clients by implementing marketing strategies, such as frequency programs and serial concerts, and assist shoppers in reorganizing...
