... differ depending on shopping motivation and frequency. Design/methodology/approach The method is based on seemingly unrelated regressions models and data were obtained through a survey of 1,088 mall clients. Mall experience is addressed through customer cognitive and affective responses. Both terms...

... of an important contextual variable (shopping motivation) on the service evaluation process. Design/methodology/approach – Responses were collected from 2,727 shoppers in six retail categories (cosmetics, electronics, fashion, jewelry, telecommunication services, and department stores) using a mall...