... simulation model is used to explore the relationship between information quality and market share for firms offering an information product. Design/methodology/approach In the Excel‐based Monte Carlo model information quality is represented as a function of four general quality attributes...

...Paul Herbig; John Milewicz Describes market signals and market signaling, provides examples of their use in service‐oriented industries and, through a market simulation, examines their implications for profitability and competitive behavior. Marketing signals by firms within an industry...