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Keywords: Skills
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Journal Articles
Skill and resource based competitive methods: impact on firm performance
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2002) 16 (2): 113–124.
Published: 01 April 2002
... of this study have important theoretical, marketing, and managerial implications that are presented and discussed. Superior skills and resources Performance is a function of competitive advantage achieved by turning a source advantage resulting from superior skills and resources into a competitive...
