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Keywords: Small companies
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2014) 28 (7): 547–557.
Published: 07 October 2014
...Patrik Gottfridsson Purpose – The purpose of the study is to create an initial understanding of how various internal and external actors contribute to the development of new services based on the research question considering “which different actor takes part in small companies’ service...
