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Keywords: Small service business firms
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2011) 25 (6): 410–419.
Published: 13 September 2011
... between TQM practices, customer satisfaction and service quality. Findings The results showed that TQM practices are significantly and positively linked to customer satisfaction and service quality of the small service business firms. It was further confirmed that the dimensions of customer focus...
