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Keywords: Small to medium‐sized enterprises
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2011) 25 (2): 114–121.
Published: 26 April 2011
... but is a way to differentiate a product or service from that of competitors', while securing financial returns (Grace and O'Cass, 2002). Gillian Horan can be contacted at: gillianhoran@shannoncollege.com © Emerald Group Publishing Limited 2011 Brands Small to medium‐sized enterprises...
