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Keywords: Social commerce
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2016) 30 (4): 398–410.
Published: 11 July 2016
...Yong-Ki Lee; Sally Y. Kim; Namho Chung; Kwanghoon Ahn; Jong-Won Lee Purpose Social commerce using social media has been on the rapid increase. Among various social commerce models, group-buying has become the mainstream. There is a paucity of research related to how customers perceive value...
