Keywords: Social identity
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Journal Articles
Journal Articles
Journal of Services Marketing (2017) 31 (4-5): 351–361.
Published: 10 July 2017
... inclusion for LGBTQ consumers and religious freedom for service providers is examined by identifying appropriate strategies that address this conflict and reviewing how differing religious perspectives influence perceptions of LGBTQ consumer rights, all building off the social identity threat literature...
Journal Articles
Journal of Services Marketing (2015) 29 (4): 255–267.
Published: 13 July 2015
... coherent domains: the desire for social contact; fellow customer behaviour; and social identity issues are identified to interconnect a fragmented diversity of literature. Many themes for future research directions in the study of CAD-related CCI are identified. Research limitations/implications...

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